Create #ICanCreate

Category
Acquisition, Brand, Video
About This Project
  • Create is a small SaaS platform that allows people to make their own website and shop. For the January marketing campaign, we devised #ICanCreate, to address potential fears that would prevent people from using the platform.
  • The three month marketing campaign comprised of paid activity across PPC, Facebook, Twitter, YouTube, display, retargeting.
  • From this, Create gained over 140,000 video views at a 30% conversion rate.
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