Acquisition, Brand, Video
About This Project
- Create is a small SaaS platform that allows people to make their own website and shop. For the January marketing campaign, we devised #ICanCreate, to address potential fears that would prevent people from using the platform.
- The three month marketing campaign comprised of paid activity across PPC, Facebook, Twitter, YouTube, display, retargeting.
- From this, Create gained over 140,000 video views at a 30% conversion rate.