About This Project
- Small Moments was an interactive documentary format to increase fan engagement with the Audiooom app with an influencer – in this instance, singer Pixie Lott.
- Fans would record directly into Pixie Lott’s audio channel, and this content would then be mixed into her six-part podcast series.
- Pixie Lott’s team heavily promoted Small Moments across the singer’s social channels, which were boosted with paid ads, display, pre-roll audio adverts and PPC.
- Small Moments was designed to introduce Audioboom as an interactive medium with a younger demographic in the UK; to increase brand awareness, product and listening figures.