Create is a small SaaS platform that allows people to make their own website and shop.
During a 12 month period, we:
- Identified lifetime value and target cost of acquisition for the different types of Create customer
- Segmented customers into five user personas for marketing targeting
- Relaunched the Create website with technical SEO optimisation, new keyword-rich content, and a fresh design with stronger CTAs
- Increased number of leads by 100% through targeted marketing spend across UK channels – PPC, Facebook, Twitter and display. Additionally, we undertook influencer outreach, business development & brand partnership work, and PR activity.
- Increased new visits to to lead sign-up by 60% through the adoption of one-step sign-up, AB testing on CTAs, and increasing the quality of leads.
- Improved funnel activity by 45% through the use of action-based emails, relevant in-app messaging for personalised engagement, and AB testing.
- Increased campaign-based email open rate by 70%
- Increased campaign-based email click through rate by 200%