ASOS Social Media

Conversion, Influencer, Social
About This Project

ASOS is an ecommerce powerhouse. In 2009, we:

* Created all social media and community engagement for from scratch.
* Developed and authored the social media strategy for, working with internal stakeholders, an external community platform provider, and an external moderation company.
* Managed the launch of ASOS Life – the first fully-integrated online community for a UK retailer – from concept, wireframe and business case to implementation and launch. This was the start of ASOS Insiders (colleagues as brand advocates in ASOS-clothing), using products and brand as content creation, and content marketing.
* Hired and trained the ASOS social media team.