Category
Brand
About This Project
- The Brighton Beezer is a free, local paper for the community in Brighton & Hove.
- We devised the concept and brand identity for a retro-styled newspaper that would appeal to multiple demographics in the city (we worked with Tender Digital on the design of the print copies)
- We created the voice and copy to be in line with the brand identity of community story telling
- We generated a distribution network with a carbon-neutral delivery company and warehousing solution
- We created an advertising sales team and promotional team
